Strategy

Our vision is to become a leading European veterinary pharmaceutical business. Animalcare will continue to focus on delivering growth both organically and through selective acquisitions to accelerate its overarching strategy of becoming a leader in the European animal health market.

The Group’s core areas of strategic focus will be on:

Five Pillars	Key Goals	Key initiatives
Strong finances	Revenue Growth	Focus on therapeutic areas with highest potential Focus on higher margin products Leverage strengths across all markets in which we operate Maximise opportunities in high growth markets through partnerships or selective acquisition
	Cash generation	Supply chain efficiency Optimise inventory management Relationships with preferred third-party suppliers Commercial and cost synergies through integration
	Underlying EPS and stakeholder return EBITDA margin increase	Effective cost management
Growth portfolio	Chosen partner for vets and veterinary groups	Strengthen commercial teams and specialist expertise Provide extensive range of trusted, high quality products in target therapeutic areas Flexibility to respond to evolution of different markets
Customer relationships	Chosen partner for vets and veterinary groups	Strengthen commercial teams and specialist expertise Provide extensive range of trusted, high quality products in target therapeutic areas Flexibility to respond to evolution of different markets
Business development	In license products and develop network partnerships	In-license and acquire innovative products Be selected partner for companies selling into Europe Build ongoing partnerships in growing markets globally
Organisation for success	Increase employee engagement	Build leadership capabilities Align reward to performance Drive communications and collaboration Improve diversity
	Attract, retain and develop talented people	Develop unified culture